Maxxi Labs Turns Up Noise at SBC Lisbon

Maxxi Labs makes its official launch at SBC Summit Lisbon 2026, stepping onto the offline floor for the first time and bringing its hero title Mad Ducks and full game line-up, AviaX, Cluck Hunt, Clucking Rush and Master Baiter, to attendees at Stand A401.

Mad Ducks has already been building buzz across media placements ahead of the show. At SBC Summit Lisbon, the brand’s star duck steps off the screen and headlines an interactive shooting challenge, the game’s most iconic moment, staged in person for the very first time.

Stand Activation: Shoot The Duck

At Stand A401, attendees step directly into the game, a full-on shooting gallery where the flock of Mad Ducks is ready and waiting, with Maxxi Labs branded prizes up for grabs.

Quick rounds and instant energy make the stand an easy first stop before the long floor walk, and a highly shareable, photo-ready moment for attendees.

Six Studios, One Bold Signal

Behind the stand sits the engine that makes it all possible. Maxxi Labs is a decentralised collective of independent studios, formed on 1 September around a simple formula: six studios, one integration, content built to stand out rather than blend in. Bad Company, Fortune One, Gacha, Red Papaya, Slotty and Ventura Studios each bring their own identity to the table, distinction over duplication.

At SBC Summit Lisbon, the collective’s full line-up takes centre stage for the first time, giving operators a first-hand look at the range of formats and directions emerging across the group.

A Maxxi Labs spokesperson said: “What does uncompromisingly Maxxi mean to us? Different minds, different ideas and the freedom to keep breaking familiar boundaries, with the infrastructure behind them to do it at a global scale. For operators, one single integration unlocks six distinct creative powerhouses, and we’re only getting started. SBC Summit is the ultimate platform to show the industry what happens when you unleash pure creative freedom.”

Stand Activity Details

• What: Maxxi Labs’ First offline debut, featuring the Shoot The Duck challenge
• Where: SBC Summit Lisbon 2026 | Stand A401, Hall 1
• When: September 29 – October 1, 2026, running throughout the exhibition

About Maxxi Labs

One brand. A decentralised collective of independent studios.

Maxxi Labs is a next-generation casino content collective bringing independent studios together without compromising what makes each one different. Backed by enterprise-grade infrastructure and operator-ready engagement tools, its studios deliver a relentless pipeline of original content across slots and casual games.

Built for modern casino audiences, from mainstream players to streamer-led and crypto-native communities, Maxxi Labs combines distinct creative identities, varied game styles and market-focused content with the scale to take them global.

Media contact: contact@maxxilabs.io